Yves Saint Laurent's M7 has a history as complex and layered as the fragrance itself. Initially launched in 2002, it marked a bold departure for the brand, moving away from the lighter, fresher scents prevalent in men's perfumery at the time. Its discontinuation and subsequent reimaginings, including the subject of this article, M7 Oud Absolu, have cemented its place in fragrance legend, sparking fervent discussion and unwavering loyalty among its devotees. This exploration delves into the multifaceted world of M7, examining its original formula, its controversial discontinuation (often searched as "YSL M7 discontinued"), the role of its male model in its initial marketing campaign ("YSL M7 male model"), the evolution into Oud Absolu, its pricing ("YSL M7 price," "M7 perfume price"), and the overall critical reception ("Yves Saint Pageant M7 review," "YSL M7 review"). We'll also briefly touch upon the existence of an aftershave ("M7 aftershave YSL").
The Original M7: A Revolutionary Fragrance
The original YSL M7, often referred to as "YSL M7 original," was a groundbreaking fragrance for its time. It dared to be different, eschewing the citrusy top notes and clean, soapy bases favored by many mainstream men's fragrances. Instead, it presented a bold, complex, and undeniably masculine scent built around a core of incense, amber, and spices. This unexpected blend resonated with a niche audience seeking something beyond the conventional, while alienating others who found it too heavy, too unconventional, or even too feminine for a men's fragrance. This initial polarizing effect is a key element in understanding M7's lasting impact and its eventual discontinuation.
The fragrance opened with a warm, slightly sweet blend of spices, often described as including cinnamon, cardamom, and ginger. This spicy heart gave way to a rich, resinous middle, featuring prominent notes of incense, which contributed to its distinctive smoky character. The base was anchored by amber, adding a deep, warm, and slightly sweet foundation. The overall effect was a captivating, mysterious fragrance that defied easy categorization. Its complexity and unexpected notes made it more of an experience than a simple scent, and this is a quality that has continued to resonate with its loyal following even after its discontinuation.
The marketing campaign for the original M7 also contributed to its mystique. The choice of the "YSL M7 male model" (whose identity remains less emphasized than the fragrance itself) played a role in shaping the image of the scent, subtly emphasizing its sophisticated and unconventional nature. The imagery associated with the fragrance reflected its complex character, further enhancing its appeal to a discerning clientele.
The Discontinuation and the Rise of Oud Absolu: A Legacy Reimagined
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